Books Reviewed by Richard H Thaler

Pre-Suasion: A Revolutionary Way to Influence and Persuade

- June 5, 2018

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdiniā€”ā€œthe foremost expert on effective persuasionā€ (Harvard Business Review)ā€”explains how itā€™s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates ... Read More

The Undoing Project: A Friendship That Changed Our Minds

- December 6, 2016

How a Nobel Prize winning theory of the mind altered our perception of reality." How a Nobel Prize-winning theory of the mind altered our perception of reality. Read More


Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological re... Read More