Books Reviewed by Douglas Burdett

Extreme Ownership: How U.S. Navy SEALs Lead and Win

- November 21, 2017

Two highly decorated Navy SEALs, now successful businessmen, demonstrate how to lead and win in business and in life with principles learned on the battlefield, in a revised edition that includes a new foreword, photo insert and Q-and-A section. Two highly decorated Navy SEALs, now successful bu... Read More

Never Split the Difference: Negotiating As If Your Life Depended On It

- May 17, 2016

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought... Read More

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

- May 1, 2014

#1 Wall Street Journal Bestseller The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do. Its many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Coo... Read More

The Challenger Sale: Taking Control of the Customer Conversation

- November 10, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that th... Read More

How to Win Friends and Influence People

- November 3, 2009

Provides a new hardcover edition of the classic best-selling self-help book, which includes principles that can be applied to both business and life itself, in a book that focuses on how to best affectively communicate with people. Provides a new hardcover edition of the classic best-selling sel... Read More

Deep Work: Rules for Focused Success in a Distracted World

- January 5, 2016

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results. Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated informati... Read More

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

- October 5, 2015

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development... Read More

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

- September 13, 2011

Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback. Outli... Read More

1-Page Marketing Plan

- May 5, 2018

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it... Read More

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The Little Red Book of Selling: 12.5 Principles of Sales Greatness

- September 25, 2004

A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives. Strategies and answers from a ... Read More

Contagious: Why Things Catch On

- May 3, 2016

Upper Saddle River, N.J. : Creative Homeowner, Upper Saddle River, N.J. : Creative Homeowner, Read More

SPIN Selling

- May 1, 1988

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales succes... Read More

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

- September 15, 2014

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If yo... Read More

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

- September 4, 2012

Shares examples and anecdotes and offers a framework to successfully develop new business. Shares examples and anecdotes and offers a framework to successfully develop new business. Advance Praise for New Sales. Simplified. "Mike Weinberg takes the mystery out of prospecting for new busines... Read More

Hooked: How to Build Habit-Forming Products

- November 4, 2014

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hoo... Read More

Grit: The Power of Passion and Perseverance

- May 3, 2016

"In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, athletes, students, and business people--both seasoned and new--that the secret to outstanding achievement is not talent but a focused persistence called "grit." Why do some ... Read More

Essentialism: The Disciplined Pursuit of Less

- April 15, 2014

Outlines a systematic framework for enabling greater productivity without overworking, sharing strategies on how to eliminate unnecessary tasks while streamlining essential employee functions. By the co-author of the best-selling Multipliers. 75,000 first printing. Outlines a systematic framewor... Read More

Rework

- March 9, 2010

"Rework" shows you a better, faster, easier way to succeed in business. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. "Rework" shows you a better, faster, easier way to succ... Read More

The Win Without Pitching Manifesto

- August 6, 2010

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their ... Read More

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Business & Money

Pre-Suasion: A Revolutionary Way to Influence and Persuade

- June 5, 2018

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates ... Read More

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